Field notes from 20+ years of SEO work. No filler, no recycled best practices.
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I matched 1,764 AI Overview citations against the organic results for 400 US searches. Here is how Google builds the overview, what predicts a citation, and what does nothing.
Watch a 100% AI-built and AI-written site earn 1,978 clicks and 127,262 impressions across three Google updates, with zero dofollow backlinks.
Learn what the average cost is for a an expert SEO specialist or consultant, including hourly, monthly and project SEO rates.
A site written entirely by AI grew through a Google core update and two spam updates. The Search Console numbers, and how Google really judges AI content.
ChatGPT cites a small set of sources for every answer. Here is how it picks them, and the steps I use to get client sites into that set.
A 52-point SEO audit checklist refined over 20 years of client work. Crawling, indexing, rendering, content, links, and AI search, ordered by impact.
I moved kyleeggleston.com off WordPress and rebuilt it AI-native: the new stack, the automation, and why it means better, cheaper, faster content and SEO.
Discover how a free audit tool reveals SEO, speed, accessibility, and AI visibility issues so you can fix them fast and grow in 2026.
Discover six proven ways to improve your site's Google Search Optimisation and drive more organic traffic in 2026.
Master conversion rate optimization with proven strategies that boost conversions, reduce abandonment, and grow revenue.
Master conversion rate optimisation best practices with proven A/B testing, mobile-first design, and systematic experimentation for sustainable growth.
Use FAQ Booster to generate helpful FAQ content from live URLs, improve existing webpages, strengthen SEO, and support AI visibility in ChatGPT and Google.
Ask Maps blends Google Gemini with Google Maps. Use this local SEO + AIO checklist to rank: Google Business Profile, reviews, citations, schema, and local content.
Learn the 2026 local SEO ranking factors for Google Maps, local organic results, and AI search. Data-driven breakdown, changes from 2025, and how to rank.
AI Overviews now appear in up to 20% of Google searches, reshaping how users interact with results. See the latest studies, CTR data, and what this means for SEO in 2025.
AIO & SEO in 2025: 4 key updates on Google AI Overviews, boosting SEO, preserving traffic, driving conversions, and optimizing local presence.
Follow the latest on-site SEO best practices to build a high-performing page. These 2025 best practices help your webpage rank and convert better.
Learn 7 SEO & AIO tips for optimizing your YouTube videos and channel in 2026. YouTube SEO/AIO is like other SEO; keywords in the YouTube title and description is the best tip.
Learn how to use AI, ChatGPT & Gemini for writing good SEO content. Compare ChatGPT vs. Gemini for content strategies, keywords & helpful content
AI is changing how SEO and Google's ranking algorithm works. Content from ChatGPT can rank in 2024 for now. Learn how AI and SEO may change this year.
Learn how to grow your local business rankings & grow your local SEO (Maps) traffic by building citations to your Google Business Profile.
Learn how to use ChatGPT to create and test 301 redirect rules across Apache (.htaccess), Nginx, IIS servers or any framework.
How to create a link that will automatically load the "Write a review" window on your Google My Business profile listing. Help increase your Google reviews.
Deleting your thumbnail folder on your Android phone to save disk space is OK! Learn how removing the Android .thumbnail folder frees up storage without affecting your photos or videos.
It doesn’t matter the size of your website or how much you’re paying your SEO consultant or agency, mistakes are going to be made. Understanding common errors SEO professionals make will better equip you with the knowledge and questions needed to steer you away from the simple, yet severe consequences Google can impose on you. […]
Posts kept online as they were first written. Some advice has aged; the posts above show how I work today.
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