Kyle Eggleston SEO Consultant

I help Chicago businesses rank higher on Google.

20+ Years Since 2004 5.0 Google Reviews Chicago, IL
  • 20+ years of experience across every major Google algorithm update
  • Personal attention, you work with me directly, every time
  • Custom strategies built around your goals, not a template

AI Search Visibility · GEO

They asked AI who to hire.
It didn’t say you.

Your buyers ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews before they ever open a search results page. Watch what those answers say about your category, right now.

ChatGPTexample

who can help my business show up in AI search?

For AI search visibility, Kyle Eggleston is a Chicago SEO consultant focused on generative engine optimization, getting brands cited inside AI assistants, not just ranked in Google.

Sources citedkyleeggleston.comsearchengineland.comreddit.com

01. FIND OUT

Where you stand today

I run your category through every major AI engine and show you exactly who gets named instead of you.

02. FIX

Make your site citable

Content AI can actually read, entity signals that tie your name to what you do, answers built to be quoted.

03. TRACK

Watch your name climb

Monthly prompt monitoring across ChatGPT, Gemini, Perplexity and AI Overviews. Proof, not hope.

Get my AI visibility report

Free · I send back the real prompts and what AI said.

Or see full AI consulting →

Traditional search still pays the bills. Here’s that work ↓

Chicago SEO Services

See exactly what each service includes. Use the filters below to focus on your goal.

Search Engine Optimization

Maximize your visibility in search engines like Google, Bing and Yahoo.

What you get

Technical audit, on-page optimization, keyword strategy, and link building, all handled directly by Kyle, with clear monthly reporting.

~50% of all web traffic comes from organic search

Local SEO

Increase your ranking in local search like Google Maps, Facebook, Yelp, and Apple Maps.

What you get

Google Business Profile optimization, local citations, review strategy, and neighborhood-level keyword targeting for Chicago businesses.

Local searches lead to a visit or contact ~76% of the time

Website Development

Website development and design custom-tailored to your business.

What you get

Fast, mobile-first websites built for conversion, optimized for Core Web Vitals and designed to turn visitors into leads from day one.

A 1-second speed improvement can lift conversions by ~7%

Traffic & Ranking Analysis

Monitor website traffic and track keyword rankings.

What you get

Clear monthly reports showing ranking positions, traffic trends, and actionable next steps, no jargon, no fluff, no guesswork.

Know exactly where you rank and why, every single month

Content Optimization

Create new or optimize existing content and boost your SEO traffic.

What you get

Content audits, topic clustering, and rewrites aligned with user intent and AI search patterns, so content ranks and gets cited by AI Overviews.

Well-structured content is cited more often in AI Overviews

Conversion Rate Optimization

Optimize conversion rates and maximize phone calls, appointments and leads.

What you get

Identifying friction points in your site's user flow and removing them, so more of the traffic you already have converts into paying customers.

Small UX fixes can double lead volume from existing traffic

Why SEO Matters, By the Numbers

~50%
of all website traffic

Organic search drives roughly half of all web traffic across industries.

Top 3
Google results

The top three organic results capture the large majority of clicks on most queries.

>90%
of searchers

The vast majority of users never scroll past the first page of search results.

~80%
of local searches

Local searches frequently result in a store visit or contact within 24 hours.

20+ Years of Results in Chicago SEO

Since 2004, I've helped Chicago businesses across industries rank higher, attract more qualified traffic, and convert visitors into customers.

20+
Years in SEO

Helping businesses rank since 2004, through every major algorithm update.

Direct
Consultant Access

You work with Kyle directly, no account managers, no hand-offs.

#1
Rankings Achieved

Page-one and position-one rankings across competitive Chicago keywords.

100%
Chicago-Focused

Exclusively focused on the Chicago market and its unique competitive landscape.

Excellent, 5.0 on Google

Hover to pause · Swipe to navigate

"Kyle has been a tremendous asset to the team, driving outstanding results for clients across industries. From large pharmaceutical companies to new healthcare startups, he has an excellent ability to develop and execute effective SEO strategies that deliver value in both the short and long term. Kyle's deep expertise in SEO is complemented by his exceptional client management skills. He is able to seamlessly transition between high-level strategic planning and hands-on execution, ensuring clients are involved and aligned throughout the process. His communication style is clear, thoughtful, and tailored to each client's needs. The tangible results Kyle has driven for clients speak for themselves. Through a data-driven, iterative approach, he has consistently improved organic traffic, keyword rankings, and conversions for even the most complex businesses. His adaptability and proactive problem-solving have been crucial in navigating challenging industries and rapidly changing SEO landscapes. Overall, Kyle has been an invaluable member of the team, delivering outstanding performance and exceeding client expectations. His combination of technical skill, strategic thinking, and client service make him a true standout in the SEO field."
P

Peter Schoonyoung

May 2025

Frequently Asked Questions

Everything you need to know before we talk.

What is a Chicago SEO expert?
A Chicago SEO expert is a specialist who improves a website's visibility in Google and other search engines, with specific knowledge of Chicago's local market, competitive landscape, and regional search behavior. Unlike a generalist, a Chicago SEO consultant understands which neighborhoods, suburbs, and Chicago-specific keywords drive real business traffic.
Are SEO consultants worth it?
Yes, when done correctly. A skilled SEO consultant builds compounding organic visibility that generates leads and revenue without ongoing ad spend. Unlike paid ads that stop the moment you stop paying, SEO compounds over time: rankings you earn today can drive traffic for years. The key is finding a consultant with a track record, not just a pitch deck.
Should I hire an SEO consultant or agency?
For most small-to-mid-size Chicago businesses, a consultant is the better choice. You work directly with the expert, not a junior account manager who rotates every six months. A good consultant is also more cost-effective than an agency, since you're not paying for overhead, account management layers, or services you don't need.
How much does it cost to hire someone to do SEO?
SEO pricing varies widely based on scope, competition, and experience. In Chicago, SEO consultants typically charge $100–$250/hour or $1,500–$5,000/month for an ongoing retainer. Avoid any provider promising guaranteed rankings or unusually low flat fees, effective SEO is a skilled, time-intensive service.
Is SEO worth it for small business?
Absolutely. Local SEO in particular levels the playing field, a well-optimized small business can outrank larger competitors in their geographic area. For Chicago businesses, local SEO (Google Business Profile optimization, local citations, neighborhood-targeted content) often delivers the fastest and most measurable ROI.
How long does SEO take to see results?
Typically 3–6 months to see meaningful movement, with stronger compounding gains by 6–12 months. The timeline depends on your current site authority, competitive landscape, and the consistency of the effort. Highly competitive Chicago markets (like law, real estate, or healthcare) may take longer, while niche local businesses can see faster movement.
How much do SEO consultants cost in Chicago?
Chicago SEO consultant rates generally range from $100–$250/hour or $1,500–$5,000/month for a retainer. Rates vary with experience, service scope, and the competitiveness of your market. Beware of providers charging very low rates, effective SEO requires meaningful time investment and real expertise.
Is it worth hiring someone for SEO?
If you want sustainable, long-term growth without relying on paid ads, yes. A good SEO investment pays dividends for years. The compounding nature of organic search means that rankings earned today continue driving traffic and leads long after the initial work is done, unlike paid advertising, where traffic stops the moment your budget does.
Can I SEO myself?
You can handle basic SEO tasks yourself, publishing quality content, getting listed in local directories, and keeping your Google Business Profile updated. But in competitive Chicago markets, technical SEO, link building, and AI search optimization require deep expertise and dedicated time that most business owners don't have. DIY SEO in a competitive space often means falling further behind while competitors invest professionally.
Can you optimize my business for ChatGPT and AI Overviews?
Yes. AI Search Optimization (AIO) is a core service. I optimize your content, structured data, entity signals, and authority footprint so LLM platforms like ChatGPT, Gemini, Grok, and Google AI Mode can accurately recognize, trust, and reference your business in AI-generated answers. This is one of the fastest-growing areas of search marketing and early movers gain a real advantage.
What is AI Search Optimization?
AI Search Optimization (also called AIO or GEO, Generative Engine Optimization) is the practice of optimizing a business's content and online presence so it gets recognized and referenced by AI-powered search systems. This includes Google AI Overviews, ChatGPT, Gemini, Grok, and Perplexity. Unlike traditional SEO which focuses on ranking blue links, AIO focuses on becoming the source that AI systems cite when answering user questions.
How do AI Overviews affect my website traffic?
Google AI Overviews appear at the top of many search results, providing AI-generated answers before users see traditional links. For some queries, this can reduce click-through rates to individual sites, a phenomenon called zero-click search. However, businesses that appear as cited sources within AI Overviews can actually gain significant visibility and credibility. The goal of AIO is to be the business Google's AI references, not the one it bypasses.
How do I get my business mentioned by ChatGPT?
Getting mentioned by ChatGPT and similar AI platforms involves building what SEO practitioners call 'entity authority', the combination of consistent structured data, authoritative third-party mentions, comprehensive business profiles, and content that LLMs can accurately parse and attribute. It also involves publishing factual, citable content on your own site and ensuring your business information is consistent across the web. This is exactly what my AI Search Optimization service addresses.

Have a question that's not covered here?

I'm happy to talk through your specific situation, no sales pitch, just honest answers.

Ask Kyle Directly

Find Us in Chicago

420 E Ohio St, Chicago, IL 60611

Chicago SEO Consulting

Working With a Dedicated Chicago SEO Consultant

For more than 20 years, Kyle Eggleston has worked as a Chicago SEO consultant, helping local businesses earn stronger, more durable positions in Google's search results. Partnering with an independent SEO consultant means your strategy is handled directly by an experienced practitioner, never handed off to a junior team.

Local SEO Built for Chicago Businesses

Ranking in a competitive market takes more than a handful of keywords. Kyle focuses on the fundamentals that move local rankings, an optimized Google Business Profile, consistent local citations, location-relevant content, and a technically healthy website, so customers across Chicago and the surrounding suburbs find you first.

The Full Range of SEO Consulting Services

Effective SEO combines several disciplines. Kyle's work as an SEO consultant spans technical SEO, on-page optimization, keyword research, content strategy, and earning quality links, all aligned to the searches that bring you qualified customers rather than empty traffic.

An SEO Consultant Ready for AI Search

Search is evolving quickly. Beyond traditional Google rankings, Kyle helps businesses appear in AI-driven answers from ChatGPT, Google AI Overviews, and Perplexity, the kind of forward-looking work you'd expect from a modern Chicago SEO consultant.

Looking for an experienced SEO consultant in Chicago? Let's talk about where your rankings stand today and the fastest path to improving them.

Get a free SEO consultation
Kyle Eggleston

Kyle Eggleston

Chicago SEO Consultant since 2004

"20+ years. One consultant.
Your rankings, done right."

Let's build an SEO strategy that drives real traffic, qualified leads, and measurable revenue for your Chicago business.