How to Verify Your Business on ChatGPT in the New Business Hub
Kyle Eggleston
Chicago SEO Consultant since 2004LinkedIn
On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. The part that matters for local businesses is Business Hub, a free dashboard where you claim your business, verify that you represent it, and keep your details current inside ChatGPT.
If you have ever claimed a Google Business Profile, this will feel familiar. Here is how to do it, why I think you should do it this week, and what I do and do not know yet about its effect on AI answers.
How to verify your business on ChatGPT
- Go to chatgpt.com/business-hub and sign in. A free ChatGPT account works.
- Search for your business name and select the listing that matches your address.
- Verify with a code sent to your business phone by text or phone call. Depending on the business, you may also be offered business email, website domain or Shopify verification.
After that, OpenAI reviews the claim and asks for an identity check before you can edit your details or see your numbers. Each location is claimed on its own, so multi-location businesses need to repeat the steps for every address.
Why this matters now that ChatGPT has ads
OpenAI began testing ads in ChatGPT in February 2026 and has kept expanding the pilot since. As more businesses start piloting ads there, ChatGPT has to know exactly which business is which and where it is located. A verified profile is the foundation for that: the right name, address, phone number and website, confirmed by you.
Verified businesses also get something nobody had before. Business Hub shows how often ChatGPT mentioned your business and how many clicks it sent to your website over the past 28 days. If you care about being found in AI answers, that is data worth having.
Does verifying help you rank higher in ChatGPT answers?
I do not know yet, and I am not going to pretend otherwise. OpenAI says claiming a business does not guarantee more visibility in ChatGPT.
I am running studies right now that compare verified and unverified businesses in ChatGPT answers. Even if verified businesses show up more often, that could be correlation and not causation. I will publish what I find here on the blog. In the meantime, verifying is free, it puts accurate information in front of ChatGPT, and I see no downside to doing it early.
Common questions about ChatGPT Business Hub
Is it free to claim my business on ChatGPT?
Yes. OpenAI does not charge to claim a business in Business Hub, and you do not need an ads account or a ChatGPT Enterprise agreement.
Can any local business claim a listing?
Not yet. As of November 12, 2026, OpenAI says local stores and restaurants can claim only an existing U.S. listing. The program is in beta, so expect that to change.
Do I have to buy ChatGPT ads to verify my business?
No. Claiming your business and advertising in ChatGPT are separate. You can verify without ever running an ad.
I have worked in SEO since 2004, and I now help Chicago businesses get found in Google and in AI answers like ChatGPT, Claude and Gemini. If you want help with ChatGPT verification or your wider AI visibility, see my AI SEO services or book a free SEO consultation.