Google’s introduction of AI Overviews has marked one of the most disruptive changes in search since featured snippets first appeared. The search landscape is shifting beneath our feet — and the data emerging from 2025 shows just how quickly Google’s AI integration is...
Old McDonald had a farm… AI, AIO Over the past year, Google has added AI Overviews—brief, AI-generated answers at the top of search results. These summaries pop up for about 13–47% of searches, especially those looking for information (“how to…,” “what...
If you want your content to rise above the noise, mastering YouTube SEO is essential. YouTube is the world’s second-largest search engine, and knowing how to optimize your videos increases visibility, clicks, and watch time. Below are 7 high-impact YouTube video...
Updated April 2025 Being in the field since 2004, I have insight into to what the average SEO Consultant or Specialist rate is in the current market. If you are a small to medium size business, you can expect the average rate to pay an experienced SEO Consultant...
The article emphasizes that in 2024, SEO best practices will significantly pivot due to Google’s integration of AI, particularly with the introduction of Bard. It underscores the necessity for content to be genuinely helpful and well-optimized, with specific...
Citations, in the context of local SEO, are like the breadcrumbs that help search engines, especially Google, authenticate and validate the presence of a business in a particular location. Think of citations as the local SEO equivalent of backlinks in traditional SEO....
