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Pigeon: Google’s Newest Algorithm Update

Google Pigeon Algorithm Update
Google released a new update to their algorithm on July 25, 2014 – nicknamed Pigeon. The intention of the Pigeon algorithm update was to improve the local search results (a.k.a Google Maps results). Essentially, the Pigeon update takes into account the hundreds of rankings signals that the Web algorithm uses. Since there are hundreds of ranking factors used by Google, it’s impossible to say which signals they are looking for. However, there are some signals that most SEO’s know improve local search visibility. Some of those ranking signals include: Reviews, Citations (Name, Address, Phone #), keywords, inbound/outbound links, and user metrics like bounce rate and time on site.

Google’s Pigeon update is still very new, so it is way too early to speculate what this means for your local business and website. Wait a few weeks for some case studies come out before you make a change in your SEO strategy. However, remember to always keep things as natural as possible. Don’t spam, over-link or in any way abuse Google’s guidelines. You will get caught eventually and it’s not worth it!

What is Considered a Bad Credit Score?

Credit Score Range

Quality

720 to 850

Excellent

680 to 719

Good

620 to 679

Average

580 to 619

Poor

500 to 579

Bad

300 to 499

Miserable

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Eric Schmidt Speaks at Zeitgeist Americas 2013

Eric Schmidt explains how the world is adapting to the free flow of information that we call the World Wide Web.

AdWords Keyword Tool, It Was Nice Knowing Ya

AdWords Keyword Planner

Google is transitioning their keyword tool to AdWords “Keyword Planner”, which will be private to AdWords clients rather than have it open to the public. Granted, the tool will still be free – but to me it’s an attempt to capitalize on their popularity. I don’t really agree with their decision, but there’s no real loss.

SEOmoz.org Changes Brand and Domain to Moz.com

Moz.com

Very interesting and exciting news today. SEOmoz, one of the Web’s leading industry leaders for search engine marketing and optimization, has just changed their brand from “SEOmoz” to “Moz”. If you visit SEOmoz.org, you will be redirected to Moz.com. Very cool.

Rand Fishkin revealed this change just minutes ago.

Moz.com New Logo and Brand