Increase Your AdMob Revenue: It’s About eCPM
Feb 6th
Admob is still a revaltively new advertising network. That didn’t keep Google from purchasing them in 2009. Admob is completely taken care of financially, which means everybody wins at the end of the day. Focusing on mobile traffic primarily, Admob is continually providing publishers like you and me with tools to increase our margins. The most important number you should pay attention to is your eCPM (i.e, the amount you earn per 1,000 impressions).
One of the best ways to manipulate and hopefully INCREASE your revenue is through the use of Admobs ad filters Once you have an accepted mobile website in the Admob publisher program, you will see Reports, Setup, and Tools links on your Admob dashboard homepage. Click ‘Tools‘. On this page you will be able to manipulate a series of filters that ultimately determine which advertisements are displayed on your mobile website. Many people disagree with “Age-Orientated Ads”, which is why it is turned off by default. But that didn’t keep them from having the Gambling or their own Affiliate Ads from showing up by default. Personally, I like to remove any categories that would not seem relevant to my website to any degree. I recommend that everybody turns image ads on.
Be careful not to go crazy filtering your Admob ads, however. Though it might makes sense to remove categories that have nothing to do with your website, you would be surprised the kind of products there are in the free market that might interest one of your visitors.
At the end of the day, the advertisers through Admob determine the value of your mobile traffic. By filtering categories, you are telling certain advertisers that you don’t want anything to do with them. Your ultimate goal is to deliver the most relevant advertisements to your mobile visitors and increase clicks and your revenue. And since you own the website, you typically know what your visitors want.
Mobile Processors 50% Faster by End of 2010
Jan 24th
I bought my Nexus One Friday afternoon around 3 o’clock central time. Without hesitating, I chose the FedEx Overnight shipping option. Because Google hates me, my phone was not shipped on Friday. This means I won’t be getting my phone until Tuesday because it won’t ship until Monday. Damn this infernal wretched bastard world. I’ve been waiting half a decade for this moment. I WANT MY GOOGLE PHONE.
This post is actually about mobile processors believe it or not. The Nexus One uses the newly-released Android 2.1 operating system. That’s all fine and dandy, but everybody knows that software is useless without decent hardware that supports it. Like with any computer, the CPU (or processor) is the most important hardware component in the phone, hands down. In fact, almost every single indentifiable issue with your mobile phone can most likely be traced back to your CPU capabilities. Is your video lagging? You have a crappy CPU on your phone. Do you have low battery life? Crappy CPU. Slow wireless connections? Your CPU may be made of crap.
The Nexus One phone was manufactured by HTC. HTC has been integrating Qualcomm processors in their mobile phones almost since inception. The Nexus One uses the Qualcomm QSD 8250 1 GHz (aka “Snapdragon“) processor. Ok, now we are getting somewhere in this post. After researching Qualcomm some more, I discovered that they are in the midst of accelerating their CPU production line for mobile hardware (phones). Additionally, they’re improving the speed of their Snapdragon processors. In fact, they have already publicly announced that by the end of 2010, they will release their 1.3 GHz processor, as well as their DUAL-CORE 1.5 GHz mobile processor.
Big deal, what does this all mean you might ask? Well, despite the obvious fact that your phones will boot-up and process applications much faster – you can expect many new innovations in mobile computing. For example, with a dual-core 1.5 GHz processor in your PHONE, you can decode 1080p/720p video files. Even if you don’t need this, it gives you a very good estimate as to how powerful these processors really are. And to do this while saving as much battery power as possible… that’s an accomplishment. Looks like the mobile industry is evolving nicely. I’m looking forward to a world with less lag.
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