Kyle Eggleston, SEO Consultant

Equifax Personal Solutions has launched IdentityProtection.com, a new website to provide information to consumers on how to protect themselves and their families from the growing problem of identity theft scams. From things like tax filing to after-school extracurricular activities for kids to medical paperwork, the site gives advice on the precautions to take in your everyday life to stay safe from identity thieves.

The Federal Trade Commission recently announced that identity theft is the number one consumer complaint. The site will provide detailed information for consumers on how to protect their identity.

What is Identity Theft you say?

The site will include tips from experts and stories from victims in areas like tax id theft, medical id theft and child id theft. The site will also include advice on what to do if an individual does fall victim to ID theft.

A press release from Equifax shares some of the site content:

• Third-party tax expert Bill Nemeth shares tips for consumers to protect themselves against tax identity theft, which is growing at an alarming rate; with incidents up 265% in the first nine months of 2012 and up 500% over 2010.
• Mechel Glass, VP of Community Outreach at CredAbility, a consumer credit counseling and education nonprofit organization, discusses the impact of identity theft on consumer credit rating and the importance of protecting your personal information.
• The new site will be regularly updated with new content in both article and video formats, with content from Equifax experts and third-party industry experts, to help consumers make the best decisions and actions about their identity.
• “Identity theft is an increasingly pervasive problem, particularly in today’s digital economy,” said Trey Loughran, president of the Personal Solutions unit at Equifax. “This new website will be a rich resource for people who want not only to educate themselves about the problem, but also to take steps to help protect themselves and their families. Consumers who are armed with useful knowledge and tools can be a powerful deterrent to the rapid growth of this ‘invisible’ crime.”

Consumers can visit IdentityProtection.com and browse the site, and check back often, as content will be regularly updated to bring new tips and advice to consumers.

The site is brought to you by the experts at Equifax Personal Solutions, which empowers consumers with the confidence and control to be their financial best. Equifax offers an innovative suite of products for credit monitoring and protection from identity theft, including identity theft insurance, at www.equifax.com and offers information on everything from credit to retirement, all in one place at the Equifax Finance Blog, blog.equifax.com.