A lot of people know Matt Cutts – particularly in the SEO field. He’s the face of Google, and isn’t a self-indulged billionaire like most Google execs (*breath of relief*). He is probably the most credible source for Google insights to this day, and he will no doubt go down in history. I think it goes without saying that he is one of the more powerful industry leaders for Search Engine Optimization and marketing. He knows how Google works and, more importantly, knows what Google will be in the near future. If you are a beginner SEO, please watch the video above for a sure-fire way to get your website ranked #1 in Google. Everything he says in this video will help you rank higher – I GUARANTEE IT!