Very interesting and exciting news today. SEOmoz, one of the Web’s leading industry leaders for search engine marketing and optimization, has just changed their brand from “SEOmoz” to “Moz”. If you visit SEOmoz.org, you will be redirected to Moz.com. Very cool.
So I recently ordered “God’s Chosen Fast” from an Amazon.com seller. The book was processed, shipped, and at my door in 3 days. The package was hand-written on by the seller’s telling me “Your Amazon.com marketplace order”. This was cool because they saved me the time of wondering what it is (I can even forget I’ve ordered things sometimes). So immediately I have this amazing first impression of an online company; they’re quick too.
I open the package and in it is my book. of course, along with the invoice with a personal “thank you” message. This was also hand written.
Then I thought how this could be such a small little advantage this company has over the trillions of other online bookstores.
What I learned from this is that not only are customers important, they’re very important. Know what I mean? Being “treated right” as a customer is our standard today. We expect it. So, by finding ways to treat your customer EXTRA special, you can have a huge increase in popularity, while also building a database of loyal customers that will come back in the future.
Jeremy Schoemaker knows what I’m talking about.
Just a tip – take it or leave it.