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Predictably Irrational

Sorry for the lack of posting.  I’ll be short and just take this post to recommend a book I’ve been reading, titled ‘Predictably Irrational‘ (home page).  The book basically covers a wide scope of consumer and social behavior.  For example, every buyer decides whether or not to purchase something by weighing the positives and negatives.  By including the word “FREE” into your promotions (like free car wash with gas, buy one get one free, etc), you greatly decrease that negative consciousness and thus increase your sales.

Definitely a book worth reading for 2009.

peace

Kyle’s “All-U-Need” SEO Tool List

I thought that I might share with the world the online SEO tools that I use. Keep in mind that I use these A LOT. I use them A LOT because they’re USEFUL. They make me MONEY in other words. :)

Keyword Research

I use Google’s Adword’s keyword volume tool to look to see if a keyword is even worth targeting in the search engines.

[ https://adwords.google.com/select/KeywordToolExternal ]

Backlink Analyzer

I use this tool every so often when I want to see how many backlinks my site is getting.  Occasionally I’ll use it to spy on a few of my competitors – but don’t tell any one that :P.

[ http://sitening.com/seo-tools/backlink-analyzer/ ]

Page Rank Checker

Okay, page rank has NOTHING to do with how well your website performs in the search engines.  Are you sure Kyle?  Yes, I’m sure.  I’ve experienced a complete page rank stripping (from PR4 to PR0) overnight, and my website’s search engine result pages (SERPs) continued to go UP!  Page rank is simply Google’s attempt at giving a website a “rating”.  I do use it occasionally because advertisers consider page rank when buying links from you.

[ http://sitening.com/seo-tools/page-rank/ ]

Google Analytics

Are you not running Google Analytics or some other kind of website statistic harvester?  The information I get from my Analytics reports dictates to me about 75% of the work I do.  It’s free and awesome.

[ http://analytics.google.com ]

SEO Analyzer

This tool tells you the top 5 keywords you’re getting traffic from, as well as a wide array of other useful information about your web presence.

[ http://sitening.com/seo-tools/seo-report/ ]

Again, these aren’t just any SEO tools.  These come from my own, personal collection of bookmarks that I visit frequently.  Consider them very resourceful for you and website(s).  Hope this helps!

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Cool looking website, can I ask you what template you are using and how much it costs? I've been using…

How to Increase Your Brand w/ Personality

So I recently ordered “God’s Chosen Fast” from an Amazon.com seller. The book was processed, shipped, and at my door in 3 days. The package was hand-written on by the seller’s telling me “Your Amazon.com marketplace order”. This was cool because they saved me the time of wondering what it is (I can even forget I’ve ordered things sometimes). So immediately I have this amazing first impression of an online company; they’re quick too.

I open the package and in it is my book. of course, along with the invoice with a personal “thank you” message. This was also hand written.

Then I thought how this could be such a small little advantage this company has over the trillions of other online bookstores.

What I learned from this is that not only are customers important, they’re very important. Know what I mean? Being “treated right” as a customer is our standard today. We expect it. So, by finding ways to treat your customer EXTRA special, you can have a huge increase in popularity, while also building a database of loyal customers that will come back in the future.

Jeremy Schoemaker knows what I’m talking about.
Just a tip – take it or leave it.

Google Gets Social?

Eric Schmidt Or at least that is the rumor. A recent NY Times blog entry stated that Google CEO and founder, Eric Schmidt, mentioned in a conversation how social networking isn’t simply a “fad” or something that will pass in time.

“People don’t appreciate how many page views on the Internet are in social networks,” Mr. Schmidt told a group of reporters at the end of its Zeitgeist conference, a two-day gathering of an eclectic mix of Google partners, competitors, social activists and politicians.

Social networks, he said, account for an “enormous proportion” of Internet usage, he added. “It is very real. It’s a very real phenomenon.” – Eric Schmidt, Google CEO.

This doesn’t confirm any actions Google might take in the future, of course. However, Schmidt also didn’t shoot down the possibility of Google jumping into the social networking arena. Google plans on using the information they have on their customers/visitors for future projects. With all the information they have on us (the entire human race, basically), who knows what kind of supercalifragilisticexpialidocious social networking site they can create.

To hell with Facebook + Myspace, I say! Let us all throw our hats to Google and bow down to their almighty web presence.

Happy 10th Birthday, Google!

NEW YORK (AFP) – Born 10 years ago, the Internet search engine has grown into the electronic center of human knowledge by indexing billions of web pages as well as images, books and videos.

On September 15, 1997 Larry Page and Sergey Brin, two 24 year-old Stanford University students, registered the domain name of google.com. The word is a variation of ‘googol,’ which refers to the number 10 to the power of 100, a term popularized by US mathematician Edward Kasner.

Read the full article at Yahoo! News.