Google released a new update to their algorithm on July 25, 2014 – nicknamed Pigeon. The intention of the Pigeon algorithm update was to improve the local search results (a.k.a Google Maps results). Essentially, the Pigeon update takes into account the hundreds of rankings signals that the Web algorithm uses. Since there are hundreds of ranking factors used by Google, it’s impossible to say which signals they are looking for. However, there are some signals that most SEO’s know improve local search visibility. Some of those ranking signals include: Reviews, Citations (Name, Address, Phone #), keywords, inbound/outbound links, and user metrics like bounce rate and time on site.
Google’s Pigeon update is still very new, so it is way too early to speculate what this means for your local business and website. Wait a few weeks for some case studies come out before you make a change in your SEO strategy. However, remember to always keep things as natural as possible. Don’t spam, over-link or in any way abuse Google’s guidelines. You will get caught eventually and it’s not worth it!
Very interesting and exciting news today. SEOmoz, one of the Web’s leading industry leaders for search engine marketing and optimization, has just changed their brand from “SEOmoz” to “Moz”. If you visit SEOmoz.org, you will be redirected to Moz.com. Very cool.
David Mihm is the Director of Local Search over at SEOmoz. David published a video today that expanded on the the idea that Google has been aggressively improving the way their Local SEO algorithm ranks businesses within Google Search and Google Maps. The information is rather basic – he doesn’t exactly go into the details of “how to get your business ranked #1 in Google Maps”, but he does leave hints.
How to improve your Google Maps ranking
Links + Title Tags
Citations + Location Data
Social identity (Google+)
Offline signals (Foursquare check-ins)
These are the main bullets David drives home at the end of the video. Watch the video below to get the real deal.
A lot of people know Matt Cutts – particularly in the SEO field. He’s the face of Google, and isn’t a self-indulged billionaire like most Google execs (*breath of relief*). He is probably the most credible source for Google insights to this day, and he will no doubt go down in history. I think it goes without saying that he is one of the more powerful industry leaders for Search Engine Optimization and marketing. He knows how Google works and, more importantly, knows what Google will be in the near future. If you are a beginner SEO, please watch the video above for a sure-fire way to get your website ranked #1 in Google. Everything he says in this video will help you rank higher – I GUARANTEE IT!