Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your attention, and at the end the title reads ‘Pardon our dust, a new Gap is coming’. A prime example on how to kick start a buzz-marketing campaign. Enjoy.
By the way, I found this video at VirtualMarketingBlog.com – one of my favorite marketing blogs. The two authors of the blog post funny marketing-related videos, usually from youtube every Friday. Check em out. (not an advertisement).