Raven Tools is a popular internet marketing tool that allows you to track your website metrics. I signed up for Raven Tools’ $99/mo service strictly because of their sophisticated rank tracker. But Raven Tools announced that they were going to shut the tool down. I highly recommend that you not only read the announcement, but a very zealous comment right after the post. As a lot of you may have heard in the SEO world, Raven Tools had failed a site audit by the Google AdWords API team. They were forced to decide to comply to Google or get blacklisted.
I will be pulling my subscription to Raven Tools on January 3rd, 2013. I simply cannot justify the cost. I think Raven Tools really screwed up here as a company. It really sounds like it was a political thing because most (if not all) of Raven Tool’s customers signed up for the rank tracker. Now they pull the rug out from under us and we are forced to decide to stay or go.
Clients want to see results. They deserve to because they are paying you to improve their rankings. Reporting results to your clients is important to any successful marketing campaign.
SEOmoz has a SERP rank tracker, but they are very expensive – even for marketing agencies. Here are some alternatives to Raven Tools