Admob is still a relatively new advertising network. That didn’t keep Google from purchasing them in 2009. Admob is completely taken care of financially, which means everybody wins at the end of the day. Focusing on mobile traffic primarily, Admob is continually providing publishers like you and I with tools to increase our AdMob revenue. The most important metric you should pay attention to is your eCPM (i.e, the amount you earn per 1,000 impressions).
One of the best ways to manipulate and hopefully increase your admob revenue is through the use of AdMobs ad filters. Once you have an accepted mobile website in the Admob publisher program, you will see Reports, Setup, and Tools links on your Admob dashboard homepage. Click ‘Tools‘. On this page you will be able to manipulate a series of filters that ultimately determine which advertisements are displayed on your mobile website. Many people disagree with “Age-Orientated Ads”, which is why it is turned off by default. But that didn’t keep them from having the Gambling or their own Affiliate Ads from showing up by default. Personally, I like to remove any categories that would not seem relevant to my website to any degree. I recommend that everybody turns image ads on.
Be careful not to go crazy filtering your Admob ads, however. Though it might makes sense to remove categories that have nothing to do with your website, you would be surprised the kind of products there are in the free market that might interest one of your visitors.
At the end of the day, the advertisers through Admob determine the value of your mobile traffic. By filtering categories, you are telling certain advertisers that you don’t want anything to do with them. Your ultimate goal is to deliver the most relevant advertisements to your mobile visitors and increase clicks and your revenue. And since you own the website, you typically know what your visitors want.
Need help or have experience increasing your AdMob revenue?
Do you have any Admob tips or tricks on how to increase revenue? Feel free to comment. I may start a list if I get some quality contributions. I’m not trying to promote Admob; just dish out ideas on how to make more money :P