This video really speaks for itself, and I love it. My buddy showed this to me (thanks Three-J).

Lyrics:
Your site design is the first thing people see
it should be reflective of you and the industry

easy to look at with a nice navigation
when you can’t find what you want it causes frustration

a clear Call to action to increase the temptation
use appealing graphics they create motivation

if you have animation
use with moderation

cause search engines can’t index the information
display the logos of all your associations

highlight your contact info that’s an obligation
create a clean design you can use some decoration

but to try to prevent any client hesitation
every page that they click should provide and explanation

should be easy to understand like having a conversation
when you design the style go ahead and use your imagination

but make sure you use correct color combinations
do some investigation, look at other organizations

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