Posts tagged sem
How to Increase Your Brand w/ Personality
Jan 6th
So I recently ordered “God’s Chosen Fast” from an Amazon.com seller. The book was processed, shipped, and at my door in 3 days. The package was hand-written on by the seller’s telling me “Your Amazon.com marketplace order”. This was cool because they saved me the time of wondering what it is (I can even forget I’ve ordered things sometimes). So immediately I have this amazing first impression of an online company; they’re quick too.
I open the package and in it is my book. of course, along with the invoice with a personal “thank you” message. This was also hand written.
Then I thought how this could be such a small little advantage this company has over the trillions of other online bookstores.
What I learned from this is that not only are customers important, they’re very important. Know what I mean? Being “treated right” as a customer is our standard today. We expect it. So, by finding ways to treat your customer EXTRA special, you can have a huge increase in popularity, while also building a database of loyal customers that will come back in the future.
Jeremy Schoemaker knows what I’m talking about.
Just a tip – take it or leave it.
Funny Gap Commercial
Nov 16th
Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your attention, and at the end the title reads ‘Pardon our dust, a new Gap is coming’. A prime example on how to kick start a buzz-marketing campaign. Enjoy.
By the way, I found this video at VirtualMarketingBlog.com – one of my favorite marketing blogs. The two authors of the blog post funny marketing-related videos, usually from youtube every Friday. Check em out. (not an advertisement).
Sometimes You Just Need to Laugh
Oct 26th
One of the main reasons why I love the internet so much is how I can instantaneously pull a video for free and let it crack you up. Here’s one of my favorite videos. FYI, there’s language and sexuality in this video (so you know it’s good):
In order to make this post qualify for the subject of this blog (SEO/SEM marketing), I should mention that funny videos are great link bait for your website. Link bait refers to content that most web publishers or bloggers would want to link to you. Everybody loves to laugh, which is why CollegeHumor.com has such high link authority, page rank, and rank highly for most competitive keyword terms. I’m not talking about simply embedding funny videos into your website, but making your own. It takes time, but it has a high success rate.
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