Kyle Eggleston » marketing

Funny Gap Commercial

Kyle — Fri, 16 Nov 2007 22:08:26 +0000

Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your attention, and at the end the title reads ‘Pardon our dust, a new Gap is coming’. A prime example on how to kick start a buzz-marketing campaign. Enjoy.

By the way, I found this video at VirtualMarketingBlog.com – one of my favorite marketing blogs. The two authors of the blog post funny marketing-related videos, usually from youtube every Friday. Check em out. (not an advertisement).

Should Webmasters Strut Their Online Revenue?

Kyle — Fri, 16 Nov 2007 06:52:34 +0000

Ok, this has always me for some time. I realized that in order to have a successful marketing blog, I’ll have to show that what I suggest and post about actually works. I want to be seen as a proven, reliable source for marketing information. I feel like this can be shown through revenue generated. However, I feel somewhat uncomfortable telling people how much I make online. Should I be? Do you think it’s appropriate for webmasters to “strut” their online revenue? And why? If I get a good number of votes, I’ll release how much I actually make online – I’m pretty sure it will catch a few eyes considering I’m only 19 years old.

Vote below.


{democracy:2}

Sometimes You Just Need to Laugh

Kyle — Fri, 26 Oct 2007 19:38:58 +0000

One of the main reasons why I love the internet so much is how I can instantaneously pull a video for free and let it crack you up. Here’s one of my favorite videos. FYI, there’s language and sexuality in this video (so you know it’s good):

In order to make this post qualify for the subject of this blog (SEO/SEM marketing), I should mention that funny videos are great link bait for your website. Link bait refers to content that most web publishers or bloggers would want to link to you. Everybody loves to laugh, which is why CollegeHumor.com has such high link authority, page rank, and rank highly for most competitive keyword terms. I’m not talking about simply embedding funny videos into your website, but making your own. It takes time, but it has a high success rate.

Technology – What Makes Winners and Losers

Kyle — Sat, 18 Aug 2007 17:23:38 +0000

Our economy is based upon the buying and selling of products and services, also known as a “Consumer Economy”. Products are services in American normally only succeed when whatever they’re selling is effective, reliable, and most importantly, affordable.

Here are a few upcoming products/services that haven’t broke that barrier yet, but probably will in the near future (within 5 years):

Solar Cell Technology – A new, eco-friendly source of energy. Take that Common Wealth Edison. The only thing that’s really keeping Solar Cells from taking over is cost. Right now it would cost a consumer about $50,000 to convert their home’s energy source to Solar Cells. It would take about 10 years to get your moneys worth. My dad is in this industry.
Digital Movie Downloads/Rentals – Blockbuster and Netflix have both dabbled in this industry. They both failed in some way.
Wireless Internet Cards – Sprint is probably the leading Wireless Internet Card provider right now. The technology seems ideal and its something that a lot of people will want (supply & demand). However, in order to get one of these cards, you need to lock into a 2 year contract with Sprint, at $59.99 / month. Not really cost effective unless you’re really needing internet around the clock. Some do though. I expect this price to go down A LOT once more competitors jump into the market.

While it may not directly involved search engines, it certainly explains a lot about how America’s (and other countrie’s) economies work. You can definitely use this knowledge toward your web development and marketing in some way, shape, or form.