I open the package and in it is my book. of course, along with the invoice with a personal “thank you” message. This was also hand written.

Then I thought how this could be such a small little advantage this company has over the trillions of other online bookstores.

What I learned from this is that not only are customers important, they’re very important. Know what I mean? Being “treated right” as a customer is our standard today. We expect it. So, by finding ways to treat your customer EXTRA special, you can have a huge increase in popularity, while also building a database of loyal customers that will come back in the future.

Jeremy Schoemaker knows what I’m talking about.
Just a tip – take it or leave it.