Posts tagged funny
HotOrNot.com Apparently Very Hot
Feb 12th
HotOrNot.com sold for about $20 million the other day.
Hot or Not has a great story. Basically 2 buddies built a site for fun where people could rate people based on their looks. They always had a moderation queue so they could weed out the pornography. The funny thing behind this is James’s parents were doing most of the moderation for the first couple years of the site. He told me it was kind of weird paying his parents to sort out the porn pictures on Hot or Not. Anyway they implemented a dating/connection component and other items to create revenue over the years. Techcrunch reported last may the site was bring in 5 million a year in revenue with 2-3 million of that being profit on average. Also reported was that the founders had taken out 20 million from the site over the years.
So this means they have personally taken in 40 million from the site now with the sale. Great job guys.
Funny Gap Commercial
Nov 16th
Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your attention, and at the end the title reads ‘Pardon our dust, a new Gap is coming’. A prime example on how to kick start a buzz-marketing campaign. Enjoy.
By the way, I found this video at VirtualMarketingBlog.com – one of my favorite marketing blogs. The two authors of the blog post funny marketing-related videos, usually from youtube every Friday. Check em out. (not an advertisement).
Sometimes You Just Need to Laugh
Oct 26th
One of the main reasons why I love the internet so much is how I can instantaneously pull a video for free and let it crack you up. Here’s one of my favorite videos. FYI, there’s language and sexuality in this video (so you know it’s good):
In order to make this post qualify for the subject of this blog (SEO/SEM marketing), I should mention that funny videos are great link bait for your website. Link bait refers to content that most web publishers or bloggers would want to link to you. Everybody loves to laugh, which is why CollegeHumor.com has such high link authority, page rank, and rank highly for most competitive keyword terms. I’m not talking about simply embedding funny videos into your website, but making your own. It takes time, but it has a high success rate.
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