Posts tagged ads
Metra Rail Accepts Credit Cards Online… Finally
Sep 9th
For those in the metropolitan area of Chicago, you probrably have riden the Metra Rail system at some time in your life. Well, you would imagine that could buy your tickets online and print them from home right? Nope. Well, not until today at least. Metra surprised the media yesterday by announcing their new $3 milliion web redesign. Now accepting credit cards, buying tickets is easier than ever for the train.
I just bought a monthly pass with my Mastercard because I go to DePaul University in Chicago. It worked very well I guess; Credit card processors can only be so exciting. But anyways, I thought this was worth a note because of how much money Metra put into this redevelopment. About $3 million as I mentioned before. And it took 3 years. Kind of gives you a “guage” of what you pay for in the web development market.
See you on the train.

Predictably Irrational
Jan 6th

Sorry for the lack of posting. I’ll be short and just take this post to recommend a book I’ve been reading, titled ‘Predictably Irrational‘ (home page). The book basically covers a wide scope of consumer and social behavior. For example, every buyer decides whether or not to purchase something by weighing the positives and negatives. By including the word “FREE” into your promotions (like free car wash with gas, buy one get one free, etc), you greatly decrease that negative consciousness and thus increase your sales.
Definitely a book worth reading for 2009.
peace

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