marketing
Funny Gap Commercial
Nov 16th
Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your attention, and at the end the title reads ‘Pardon our dust, a new Gap is coming’. A prime example on how to kick start a buzz-marketing campaign. Enjoy.
By the way, I found this video at VirtualMarketingBlog.com – one of my favorite marketing blogs. The two authors of the blog post funny marketing-related videos, usually from youtube every Friday. Check em out. (not an advertisement).
Blogrush Sucks
Oct 23rd
The idea isn’t half bad, but the Blogrush platform blows.
So I signed up and entered my blog details (url, feed url, description, etc). When I hit submit, it gave me a parse error. I emailed John Reese, the creator, and got no reply.
Once Blogrush entered what they called “Phase 2″, I was able to successfully submit my blog for review. Hooray!
24 hours later I got an email saying my blog was accepted. Cool. And the blogrush widget was already displaying content on my site. I go to sign in to my blogrush account, only to get a message telling me that I can’t access my account because my blog is still in review. Wait, what was that email then?
I understand that Blogrush is a start up site/company, but that’s a pretty crappy start up. A crappy web platform on top of crappy service. I’m not alone.
Technology – What Makes Winners and Losers
Aug 18th
Our economy is based upon the buying and selling of products and services, also known as a “Consumer Economy”. Products are services in American normally only succeed when whatever they’re selling is effective, reliable, and most importantly, affordable.
Here are a few upcoming products/services that haven’t broke that barrier yet, but probably will in the near future (within 5 years):
- Solar Cell Technology – A new, eco-friendly source of energy. Take that Common Wealth Edison. The only thing that’s really keeping Solar Cells from taking over is cost. Right now it would cost a consumer about $50,000 to convert their home’s energy source to Solar Cells. It would take about 10 years to get your moneys worth. My dad is in this industry.
- Digital Movie Downloads/Rentals – Blockbuster and Netflix have both dabbled in this industry. They both failed in some way.
- Wireless Internet Cards – Sprint is probably the leading Wireless Internet Card provider right now. The technology seems ideal and its something that a lot of people will want (supply & demand). However, in order to get one of these cards, you need to lock into a 2 year contract with Sprint, at $59.99 / month. Not really cost effective unless you’re really needing internet around the clock. Some do though. I expect this price to go down A LOT once more competitors jump into the market.
While it may not directly involved search engines, it certainly explains a lot about how America’s (and other countrie’s) economies work. You can definitely use this knowledge toward your web development and marketing in some way, shape, or form.
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