marketing
Predictably Irrational
Jan 6th
Sorry for the lack of posting. I’ll be short and just take this post to recommend a book I’ve been reading, titled ‘Predictably Irrational‘ (home page). The book basically covers a wide scope of consumer and social behavior. For example, every buyer decides whether or not to purchase something by weighing the positives and negatives. By including the word “FREE” into your promotions (like free car wash with gas, buy one get one free, etc), you greatly decrease that negative consciousness and thus increase your sales.
Definitely a book worth reading for 2009.
peace
SEO Website Rap
Mar 30th
This video really speaks for itself, and I love it. My buddy showed this to me (thanks Three-J).
Lyrics:
Your site design is the first thing people see
it should be reflective of you and the industryeasy to look at with a nice navigation
when you can’t find what you want it causes frustrationa clear Call to action to increase the temptation
use appealing graphics they create motivationif you have animation
use with moderationcause search engines can’t index the information
display the logos of all your associationshighlight your contact info that’s an obligation
create a clean design you can use some decorationbut to try to prevent any client hesitation
every page that they click should provide and explanationshould be easy to understand like having a conversation
when you design the style go ahead and use your imaginationbut make sure you use correct color combinations
do some investigation, look at other organizations
How to Increase Your Brand w/ Personality
Jan 6th
So I recently ordered “God’s Chosen Fast” from an Amazon.com seller. The book was processed, shipped, and at my door in 3 days. The package was hand-written on by the seller’s telling me “Your Amazon.com marketplace order”. This was cool because they saved me the time of wondering what it is (I can even forget I’ve ordered things sometimes). So immediately I have this amazing first impression of an online company; they’re quick too.
I open the package and in it is my book. of course, along with the invoice with a personal “thank you” message. This was also hand written.
Then I thought how this could be such a small little advantage this company has over the trillions of other online bookstores.
What I learned from this is that not only are customers important, they’re very important. Know what I mean? Being “treated right” as a customer is our standard today. We expect it. So, by finding ways to treat your customer EXTRA special, you can have a huge increase in popularity, while also building a database of loyal customers that will come back in the future.
Jeremy Schoemaker knows what I’m talking about.
Just a tip – take it or leave it.
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