Predictably Irrational
Sorry for the lack of posting. I’ll be short and just take this post to recommend a book I’ve been reading, titled ‘Predictably Irrational‘ (home page). The book basically covers a wide scope of consumer and social behavior. For example, every buyer decides whether or not to purchase something by weighing the positives and negatives. By including the word “FREE” into your promotions (like free car wash with gas, buy one get one free, etc), you greatly decrease that negative consciousness and thus increase your sales.
Definitely a book worth reading for 2009.
peace
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Admob vs. Kyle
December 25, 2009 - 2:21 am
Tags: acquisition, ad mob, admob, admob review, ads, adsense, advertising, advertising companies, advertising company, affiliate, ftc, google, mobile, mobile advertising, mobile internet, publisher, publishers, seo
Posted in advertising, google | 1 comment
Admob is a mobile advertising company I’ve been using for the last six months. It is the Adsense of mobile internet. Admob typically only approves publishers that have a mobile-compatible website (like this for example). Admob was recently acquired by Google. The FTC is now asking for more details on the acquisition, as Google is [...]
Metra Rail Accepts Credit Cards Online… Finally
September 9, 2009 - 12:08 am
Tags: ads, cards, chicago, credit, metra, online, redesign, tickets
Posted in chicago, random | No comments
For those in the metropolitan area of Chicago, you probrably have riden the Metra Rail system at some time in your life. Well, you would imagine that could buy your tickets online and print them from home right? Nope. Well, not until today at least. Metra surprised the media yesterday by announcing their new $3 [...]
Kyle’s “All-U-Need” SEO Tool List
April 29, 2008 - 8:31 pm
Tags: book, free, google, online, search engine optimization tools, seo, seo tools, tool
Posted in seo, tools | 1 comment
I thought that I might share with the world the online SEO tools that I use. Keep in mind that I use these A LOT. I use them A LOT because they’re USEFUL. They make me MONEY in other words.
Keyword Research
I use Google’s Adword’s keyword volume tool to look to [...]
All Hail Wordpress 2.5…
I’m all about major upgrades. Did you know that Wordpress has received almost 2 Million downloads since 2.3 was released? Wordpress is free, easy to use, but most important, stable. Since Wordpress has become such a widely used Content Management System (CMS), the coders on the dark side are always trying to breach its security [...]
Wireless Spectrum Auction Ends – FCC Sells for $19.6 BILLION
March 19, 2008 - 6:48 pm
Tags: at&t, commission, free, google, mobile, verizon, wireless spectrum
Posted in random | 31 comments
Today marks a new day in technology. The Federal Communications Commission announced that the auction for the 700mHz wireless spectrum has ended with the closing bid of $19.6 Billion. They have yet to release the winner, but I’ll be sure to update this post as soon as it’s announced. The winner is either Verizon, AT&T, [...]
How to Increase Your Brand w/ Personality
January 6, 2008 - 9:17 pm
Tags: book, brand, loyalty, online, sem, seo, Tips, voice
Posted in Tips, marketing | No comments
So I recently ordered “God’s Chosen Fast” from an Amazon.com seller. The book was processed, shipped, and at my door in 3 days. The package was hand-written on by the seller’s telling me “Your Amazon.com marketplace order”. This was cool because they saved me the time of wondering what it is (I [...]
Funny Gap Commercial
November 16, 2007 - 5:08 pm
Tags: ads, buzz marketing, commercial, funny, gap, marketing, sem, tool
Posted in marketing | 28 comments
Gap (clothing store) pumps a lot of money into viral marketing. The video below was made to spark an interest into Gap and non-Gap shoppers. The point of the video is to leave you in suspense. Suspense is the real marketing tool here. The video uses obvious humor to capture your [...]
Sometimes You Just Need to Laugh
October 26, 2007 - 2:38 pm
Tags: free, funny, funny videos, link bait, marketing, publisher, sem, seo
Posted in random | 28 comments
One of the main reasons why I love the internet so much is how I can instantaneously pull a video for free and let it crack you up. Here’s one of my favorite videos. FYI, there’s language and sexuality in this video (so you know it’s good):
In order to make this post qualify [...]
TLA’s Text Link Price Calculator
October 19, 2007 - 6:28 pm
Tags: ads, free, funny, link building, patrick gavin, sem, text link, text links, tla, tool
Posted in tools | No comments
TLA’s Text Link Price Calculator requires you to enter your website address, website category, # of text links to be sold, and to choose between site-wide or single-page links. To the right of this form is a “map” of a standard website layout. You choose where you plan on placing the text links [...]
Google Gets Social?
October 12, 2007 - 3:48 pm
Tags: book, facebook, google, myspace
Posted in facebook, google, myspace | 28 comments
Or at least that is the rumor. A recent NY Times blog entry stated that Google CEO and founder, Eric Schmidt, mentioned in a conversation how social networking isn’t simply a “fad” or something that will pass in time.
“People don’t appreciate how many page views on the Internet are in social networks,” Mr. [...]
