Archive for February, 2007
Linking to Sites on the same Server – A Big No No
Feb 19th
This is one of my first SEO mistakes that made a few years back, and its effects were nothing but detrimental (that means bad). If you have more than one website hosted on the same server and link to each one of those websites from each one of your websites, Google will pull a red flag up after seeing that each outbound link originates from the same server IP. You might say that if you assign a different IP to each account (assuming you have a reseller account), you’ll be in the clear. Google looks at the C-Block of your server IP. So if your reseller account has the IP address of 205.10.123.01, your C-Block is 123. These numbers cannot be individually assigned to your different sites on the server. Thus, impossible to avoid this penalty that Google scouts for.
So, what to do? Well, don’t do it 
. Get each one of your site’s hosted on a completely unique server. I personally love using BlueHost’s shared accounts rather than operating my own Dedicated or VPS server. This way, you’re able to link to your other websites without holding a potential threat to your sites. You also don’t have the hassle of running and maintaining your own server.
Domain Extensions and TLD’s – SEO Preference?
Feb 17th
I can’t even count how many times this issue has come up on DigitalPoint, SEOchat, and various other forums and blogs. “Does a domain’s extension or TLD carry any weight by search engines? Do they have a preference?”.
The answer: NO!
Why? If you think that Google or any other search engine would value a site higher simply because of the domain’s extension, then you need rethink how the internet works and what search engines like Google are suppose to do.
Google has a job, and that job is to provide its searchers the most relative and appropriate results for a certain keyword phrase. If your site has more quality content than all the other sites competing with you, you will naturally and organically rank higher than them (assuming no one is doing anything to screw the results).
Your domain’s extension has absolutely no relevance to its keyword position. As long as your site provides quality content exceeding all other site’s competing with you, your link building will take care of itself and your keyword rankings will climb higher and higher as your site builds more authority.
Sabotaging Google Politically
Feb 15th
Most people love Google (or at least they have nothing against them). There are are a few people, though, that would love to sabotage their reputation.
(Note the misspelling)
Barack Obama has been criticized in the past, having been called Barack “Osama”, in order for the accuser to make his point politically. What better way than to make a third-grade level joke about a potential president candidate’s last name, right? Anyways, that’s where the term comes from.
It’s probably some 16 year old kid from Virginia who had his Adsense account with $99.99 in it terminated by Google for invalid clicks a day before payments were made.
But. Google would be wise to make the appropriate measures on taking this redirect down. Why? Well any ignorant or computer-savy web users can easily make the assumption that this is either a joke by Google or a polictal stand against Barack Obama. Not likely, but still something a large corporation like Google needs to address.
Bravo.
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